The project began from a simple but deep idea: to build something authentic. The first spark came from mum Rossella and dad Salvatore, who passed on the desire to create something of our own. From that foundation, we, Sara and Serena, shaped the brand with care, meaningful details and a forward-looking mindset.
Project timeline
Mum Rossella and dad Salvatore passed on the desire to build something authentic and meaningful.
A simple but deep intuition became a clear path: create something of our own with care and purpose.
We turned inspiration into a concrete brand, shaping identity, voice and the experience we want to offer.
The brand keeps growing by combining strong roots with a contemporary sensibility and attention to people.